EXCLUSIVE: France’s mk2 alt has acquired European rights to low-budget U.S. alternative production and distribution breakout Two Sleepy People.
The 90-minute romantic dramedy was created outside of traditional filmmaking channels by a group of digital creator friends who scraped together the $100,000 budget from savings and sponsors.
Billed by mk2 alt as “Eternal Sunshine meets Severance modernized by the internet generation”, it revolves around two coworkers who take a new line of melatonin gummies and are then trapped in the same dream every night.
Baron Ryan, who has strong followings on TikTok and Instagram under the handle of @americanbaron, wrote, directs and stars opposite comedian and digital creator Caroline Grossman, who also takes co-writing credits. Watch on Deadline
The film was made possible by Creator Camp, a media incubator founded in 2021 to help digital creators develop and distribute their own IP. The network, gathering over 300 creators, generates more than three billion views across original films, branded entertainment, and immersive experiences.
Specialized in distributing alternative and innovative content in movie theaters, mk2 alt launched in April 2024. It hit the headlines five months later with its release of Kaizen, about YouTube star Inoxtag’s quest to scale Everest, which sold 350,000 tickets from 1,000 screenings in a single day.
The division has a track-record in working with U.S. creator driven content topped by its two-day release of $50m global box office breakout Iron Lung by American YouTuber and actor Markiplier in February 2026.
It plans to launch Two Sleepy People in France with a special visa, followed by a wider release across Europe.
Max Reisinger, Co-founder and CEO of Creator Camp, said the mk2 alt deal marked “a defining moment for internet cinema” and the platform’s ambition to bring the work of digital creators to the big screen.
Source: deadline.com