'Daily Variety' podcast dives into news, trends and personalities making headlines in showbiz
The movie marketers assembled April 22 at Variety‘s Entertainment Marketing Summit in Beverly Hills. The group touched on key trends that are playing out in this spring’s surprisingly buoyant activity at the multiplexes. Blair Rich, chief marketing and commercial officer for Legendary Entertainment, cited the company’s experience last year with “A Minecraft Movie.” The fandom response to the film taught her a lot about how to reach Gen Z and Gen Alpha. Popular on Variety Related Stories Margo Price, Brandi Carlile, I'm With Her, S.G. Goodman Score Multiple Nominations for Americana Honors & Awards
“We’re dealing with the swipe before you wipe generation. It’s the first generation that grew up never being off a screen and [has] the need for connected social experiences,” Rich says.
“What the research shows is they’re choosing movies as social experiences, as opposed to choosing it as something else to do. And that’s a notable change in terms of how we have to reach them, what they’re going to seek out in these experiences, the types of movies and entertainment we’re all part of making now. It really shows the importance of speaking to an audience where they are. You can’t just decide something’s interesting and they will come. This generation is wired completely differently. They they like different things. They have their own vocabulary, like every generation does. We have to speak to them in completely different ways,” she says.
Separately, Hanks and Reynolds romp through a fairly bonkers “10 Questions With” session with Variety‘s Michael Schneider in a clip from “Daily Variety’s” sibling podcast “Awards Circuit.” The show, hosted by Schneider, Clayton Davis, Jazz Tangcay and Emily Longeretta, is back for Emmy FYC season and is published Fridays.
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Source: variety.com