Shuga Global Executive Director Wame Jallow with 'Shuga' actors Juliebrenda Nyambura, Stephanie Ndlovu and Makena Kahuha. SHUGA GLOBAL
After 27 years and a partnership with Paramount, MTV Staying Alive Foundation has rebranded to Shuga Global, expanding its reach, partnerships and the range of stories it tells. The announcement, made at an exclusive launch event held in Nairobi, was attended by development partners, the Shuga cast and crew, media and the creative community.
With the Paramount partnership concluding at the end of March 2026, and a mutual transition rooted in a shared vision for the organisation’s future, the rebrand, according to Shuga Global, reflects both what has been built and where the organisation is headed. As part of this shift, the Shuga series across all territories have also been rebranded, dropping the MTV name. Kenya’s MTV Shuga Mashariki is now Shuga Mashariki, while Nigeria’s MTV Shuga Naija becomes Shuga Naija.
Source: sinemafocus.com