After Disney had Anne Hathaway open its Upfront and Amazon kicked off with Oprah Winfrey, Netflix got in on the act with Jennifer Lopez.
Chief Content Officer Bela Bajaria revealed that it would be launching 40 scripted series this year from its U.S. slate including 27 returning shows.
It also revealed a raft of new titles including Calabasas, the Kim Kardashian-produced teen drama, as revealed by Deadline, Myron Bolitar from Harlan Coben, David E. Kelley and Kyle Long, also revealed by Deadline, The Retrievals, a series from Molly Smith Metzler, based on the New York Times podcast, once again revealed by Deadline, and fantasy drama Barbaric.
The streamer pulled in all of the big guns with top talent on stage including Millie Bobby Brown, Florence Pugh and The Hunting Wives’ Brittany Snow and Malin Akerman. Showing off? Never.
Jimmy Kimmel’s annual roast at the Disney Upfront is always one of the highlights of the week. In recent years, Seth Meyers has been similarly taking the piss out of the television business and advertisers at the NBC Upfront.
Netflix, in turn, brought out Pete Davidson. The former SNL star was there to promote Netflix’s increasing activity in the podcast space, but obviously, he did what Davidson does.
NBCUniversal, Fox, Amazon, Disney and Warner Bros. Discovery all like to show off how much talent they are working with.
Netflix, too. The cast of Outer Banks, including Chase Stokes, Jonathan Daviss, Madison Bailey and Carlacia Grant, said goodbye ahead of their fifth and final season. Alix Earle, star of forthcoming Netflix reality series Earle Meets World, Hasan Minhaj, John Cena and Eric Andre all played Pop Culture Jeopardy! with Michelle Buteau.
See Deadline’s complete coverage of the Netflix Upfront here.
Source: deadline.com