A revolutionary TVOD platform, Pijama offers potential audiences access and monetization to right holders for 80% of movies which never score distribution, or on renowned titles whose rights lapse
Launching Jan. 25 as a website, with 25 titles from the back library of the Larrains’ own production house Fabula, Pijama added distribution on IOS and Android in April and Roku, FireTV, LG and Samsung this month. Popular on Variety
Pijama will sign next week with two broadcasters, said Juan de Dios Larraín.
20 films were added to Pijama in one day alone last week.
Now gaining critical weight, Pijama offers at least one solution for the times, ones of ever contracting sales. Its rationale, to form the basis of a marketing campaign, rings all too true. 80% of the films made never find distribution. Even streaming giants can only buy a fraction of productions.
Enter Pijama which can open up audience access and returns to rights-holders.
From May 10, Pijama offered just over 100 films. It aims for a curated lineup of some 100-200 films at a time, recommended by Pijama to users, tapped from around 10 sales agents and select producers and distributors.
But outside the recommendations, other producers are free to upload their films, select territories available, and tap 80% of revenues.
Many producers at this year’s Cannes, where 10-15 films may sell worldwide, might well consider that option.
The company will very shortly launch two marketing campaigns, one for producers and another, in late May and June, for users. After making a major play for audiences, the Larraíns will evaluate early results, and the next steps forward.
Source: variety.com