UKTV has appointed Sam Tewungwa, currently managing director, as its next chief executive officer effective 1 April 2026.
Tewungwa will take responsibility for the overall strategic direction and performance of the business, leading UKTV's growth across its portfolio of channels and streaming service U.
Career Path
Tewungwa joined BBC Studios in 2013 as commercial director for TV sales before moving into a broader commercial role. He played a pivotal role in the acquisition of UKTV by BBC Studios following the de-merger of the Discovery joint venture. In 2019, he joined the UKTV board as chief commercial officer, and was subsequently appointed managing director.
During his tenure at UKTV, Tewungwa has secured and strengthened key partnership and distribution agreements, including major carriage deals for U with Channel 4, Sky and Virgin.
What This Means
Tewungwa's appointment follows the expansion of current UKTV CEO Marcus Arthur's remit — Arthur now leads a global portfolio with responsibility for all BBC Studios global channels and streaming services outside of the US. Tewungwa will report to Arthur.
"I'm honored to be taking on the role of UKTV's next CEO," Tewungwa said. "While there are clear challenges across the market, I am optimistic about the future of our industry and the role UKTV can play within it. We have an exceptional team, much-loved brands and a culture that is the envy of many across the sector."
The appointment represents continued growth of African leadership in the global broadcast and streaming space — a trend that reflects the increasing influence and talent emerging from the continent's media industries.
Source: worldscreen.com